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There are many ways to approach video production. Some of the more popular are:
NEWS Style
For news, immediacy and economy are prime considerations along with an emphasis of course on recording significant events.
 Typically, news items are filmed in a single day. A small
crew and a reporter capture events as they happen. They may supplement action footage with brief interview clips and perhaps add graphics, archive material or other footage.
 The reporter interprets events, and often talks direct to
camera to cover parts of the story not apparent from those events.
DOCUMENTARY Style
 When the story to be told will take longer than a minute or two, producer-directors (perhaps assisted by
researchers) normally investigate a subject and look for accessible and stimulating ways to present their findings.
 Often, this will involve diverse coverage of relevant
people, activities and events over a longer period of time, using different strands of material to bring out different parts of the story as well as to help to sustain interest. Voiceover or presenter may be used.
ADVERTISING / DRAMA Style
 The advertising approach, sometimes mirrored in cinema
production, usually involves close attention to the visual aspects of the story, often to the extent of preparing
"storyboards" to work out visuals in detail ahead of production.
 Then what needs to be shown is created - staged in front
of the camera, or originated as editing or graphic effects, or a combination.
This approach helps to achieve high-impact work, though it can be more costly.
 MUSICAL MONTAGE style
Pick a hit song with a strong, memorable message. Mix in a mass of appropriate
visuals, cut to the beat. Overlay key ideas, concepts, facts, statistics or buzzwords as layers of floating text, or as interactive-style information frames.
 Widely used and potentially very effective, this
approach suffers from over-reliance on a small range of "classic" pop songs. The impact of the likes of Simply The Best, We Are The Champions, Proud and It's A Beautiful Day
can be a little diluted when the songs appear on so many corporate communications. Costs for clearing the music rights can be substantial.
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