Video production - Grapevine's approach
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Video is one of our most powerful ways of communicating, whether it comes as broadcast TV,
on DVD or via a computer or the web.
Movement, colour and sound help to catch and hold attention, and help to present a story or point of view in striking, memorable ways.
The effectiveness of television advertising is no accident.
And for many people, television is still the most trusted source of news.
When it's done well - concisely, with a sharp focus on the nature and interests of its audience - video works.
The medium absorbs, letting the message get through.
Video works for smaller, specialised audiences too.
Most large organisations have long made frequent use of video - precisely because it works.
Video can be a huge help in influencing the specific target audiences that organisations need to address.
As production costs have fallen and distribution channels multiplied, many smaller organisations have found that video can be a potent element in
their media mix.
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Grapevine's approach starts with listening carefully to just what's wanted - programme objective, target audience, desired approach, contents, budget if available, and the likely means of distribution.
Sometimes it's clear what's needed, and perhaps even a script has already been prepared. Then it's time to talk visual style, production values, appropriate quality, budgets and schedules.
Otherwise, it's time for a little background research on subject and audience, and for reflection.
What ways could there be to do the job?
 What would be fresh, striking, and
full of impact for the target audience? From this process comes a proposal, outlining a suggested program approach and a production budget.
Range of service
Grapevine offers a full, creative and flexible production service, adapting programme styles and technical
approach to meet audience and budget needs.
 Whether you need a simple shoot, an edit, a team
of crews at remote locations, television presenters or groups of actors in studio or on location, animated graphics, archive material. - Grapevine can help.
When appropriate Grapevine offers no-cost, no-obligation programme outlines and budgets for consideration as part of a tendering process. It can be instructive to compare producers' ideas. Grapevine
is competitive; ask for a quote. Phone 01223 460644, e-mail grapevine. Or check out the buyer's guide.
Clips or whole programmes?
Most of the programmes that we're all familiar with are produced to high
technical standards, and with considerable care and attention to the editorial and story construction aspects of programme-making.
But sometimes all that's needed is a short sequence covering an event and activity - a minute or two of video showing what you want to show, produced
to a tight budget to serve a specific purpose. Particularly for presentation online or on laptops or desktop computers, short, clear clips can be just the thing.
Bare essentials:
  Grapevine's clips service offers minimal but potentially effective video, professionally filmed and edited
Clips don't need so much of the background research, story context, professional narration, title sequences, explanatory graphics, animated
logos and other embellishments that help to create a polished, stand-alone video; but where straightforward recording of an event is all that's needed, they do a useful job.
Typical cost range for a clip is substantially lower than for a traditional professional production.
Ask for input
At any stage, feel free to ask for advice, opinion or further information on any video or multimedia project that your
organisation may be considering. Link to contact details web page.
Technical standards
Grapevine has long experience in broadcast-standard video production, and is fluent with digital techniques. Grapevine produces effective, high-quality material using varied subject treatments and technical routes suited to the task, the
target audience and the budget for each project.
Link to a consideration of current production technology.
Projects
 Grapevine's video projects include sales support, training, staff communications, public
relations, investor relations and video news releases for businesses, the public sector and voluntary organisations. For more details follow this link to selected credits list.
If you have a production in mind and would like to see examples of Grapevine's work, ask for a showreel. (link to contact details) or check out this link to some video samples - these samples will be changed from time to time. .
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