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Public relations
With organisations and businesses depending on local goodwill in the communities and countries in which they operate, many devote a slice of
resources to demonstrating good corporate citizenship. Some examples from Grapevine's portfolio:
An international charity
operating a leprosy treatment project in the remoter regions of the Amazon jungle needed an effective presentation when invited to promote its work to a gathering of international opinion-formers arranged by the
Brazilian embassy in London. A rapidly -executed video (made to a very tight budget) provided the visual impact to bring home the importance of the work - and the remoteness of the region.
For a chemicals multinational
with a large number of local initiatives, many of them small in scale, video provided an excellent medium to pull together a lively account of its diverse activities in a form accessible to a broad range of audiences. This found wide use in various language versions in many of the company's key operating markets.
A pharmaceutical company
enhanced the exhibition centre at its head offices with videos on its philosophy, research priorities and future plans, its product range, and aspects of its history both globally and at the headquarters site. Visitors are able to choose which video to watch from a menu presented on a computer screen, and the videos then play back from a computer disc.
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