Multimedia
Computer-based media offer awesome potential. At their simplest, they serve as fast, effective delivery platforms for text, graphics, animation, photography, audio and video.
And the addition of user control and interactivity introduces a whole new dimension.
 So far, it's been the computer
games creators who have perhaps done most to explore this new mind space. Much of today's commercial multimedia, quite reasonably, sticks with the tried and tested, and produces, solid, practical
and useful results. The tantalising possibilities of the new medium, though, are there to be explored.
What's the story?
At the heart of computer-based media, as for video, lies the research and writing
process. No amount of cool shots, clever animation or stimulating design, however striking and appealing in themselves, will turn a poorly judged message into a success.
 Whether you want something familiar - promotional video on
the desktop, a user-driven information resource, interactive training - or something a little more experimental, Grapevine can help. Make contact to talk over ideas and costs
Turn a collection of your best images into a dynamic presentation. Supplement
with relevant, striking video. Illustrate abstract ideas or key concepts with animated graphics, staged demonstrations or visual metaphors. Provide
background information, in depth, for those who may want or need it. Throw in links to appropriate web pages for further information, or for details which need
regular updating. Package it all within an attractive, accessible user interface. And deliver it on a single CD ROM, or via the web
Multimedia and the web
Websites offer a subset of multimedia, with browser issues and bandwidth
imposing some limits; but there's still an enormous amount that's possible.
Video for multimedia
Grapevine produces video with impact, whatever the chosen delivery medium, specially adapting programme approach and format to bandwidth limitations and
usage requirements. Ask for ideas and cost estimates.
Planning and tendering
Multimedia projects can be demanding in terms of time and resources: often the greater the depth of material included, the greater the user satisfaction.
As a first stage, when appropriate, Grapevine can offer no-cost, no-obligation
programme outlines and cost estimates or firm quotations for consideration as part of a tendering process. At any stage, feel free to ask for advice, opinion or further
information on any video or multimedia project that your organisation may be considering. Link to contact details web page.
Wider horizons
Multimedia extends far beyond website design, video inserts or animated graphics, and offers a number of opportunities, including:
1. Multimedia as presentation
"Powerpoint Plus". Multimedia can be used to create deeper, more engaging presentations featuring audio, animation, video and photography as well as
graphics and text. This can be an potent., flexible alternative to traditional flat PowerPoint presentations (or to corporate video).
2. Multimedia and training
Simple, structured, computer-based training, with or without multimedia inserts to illustrate and enhance key concepts, offers a well-established way for keen, well
-motivated staff to learn at their own pace, and monitor their own progress.
3. Multimedia as an information resource
E-learning is a current buzzword for where valuable content meets electronic delivery: there are many approaches to engage, educate and instruct using the power of computers and networks.
User-navigated, menu-driven collections of rich and varied media give the user the
satisfaction of control, while allowing the communicator to provide the learning structures and ensure that appropriate information is easily available.
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