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Story
"When I write an ad I don't want you to tell me you find it creative. I want you to find it so interesting that you buy the product."
David Ogilvy
" 'Good story' means something worth telling that the world wants to hear."
Robert McKee
"We learn from stories.... Stories can help us to understand by making the abstract concrete and accessible. What is only dimly perceived at the level of principle may
become vivid and powerful in the concrete.
Nel Noddings & Carol Witherell
"Science and technology revolutionise our lives, but memory, tradition and myth frame our response."
Arthur M. Schlesinger
"The best movies can cause an internal struggle, or reaffirmation of values ... An effective movie can cause us to challenge our fundamental beliefs. To re-examine
our presumptions. To broaden our awareness. And even, in some cases, to change."
Terry Rossio
"From my experience in film there is no truer adage than, 'It's very hard to make a good movie from a bad script'."
Gwyneth Paltrow
"Telling a story involves thinking of some interesting events, putting them in the best order to bring out the
connections between them, and telling about them as clearly as we can; and if we get the last part right, we won't
be able to disguise any failure with the first - which is actually the most difficult, and the most important."
Philip Pullman
"If you want a happy ending, that depends, of course, on where you stop your story."
Orson Welles
" ... it was around then that quite by accident, after four years of reading the classics and with an entire feature film
under my belt, I stumbled upon the only reason anyone should make (or for that matter, see) a movie in the first place: the story.
Fred Dekker
"Storytelling reveals meaning without committing the error of defining it."
Hannah Arendt
"The three most exciting works I have seen in the past few months.... all share in common a resolve not to lapse
into the exhausted and familiar formulae that make you feel you have seen a film before it's begun. Truffaut
famously said that if he walked into a casino, his first instinct would be to master the rules. Goddard's first instinct, Truffaut added, would be to invent new ones."
David Hare
"We all know that a good drama can influence people in a way that sober, sometimes rather boring, detailed
debate cannot." John Humphreys
"STORY, n. A narrative, commonly untrue."
Ambrose Bierce
"We don't want tradition. We want to live in the present and the only history that is worth a tinker's damn is the history we make today."
Henry Ford
"On occasions, it will only enrich a culture when someone can bring a little anthropological distance to the task of portraying the natives."
David Hare
"There's more to the picture than meets the eye."
Neil Young
Further, stories motivate us. Even that which we understand at the abstract level may not move us to action,
whereas a story often does."
Nel Noddings & Carol Witherell
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